🎁 Welcome offer10% off your first booking — new to Genie? Use code WELCOME10 at checkoutClaim it ›

Free tools › Contractors › Profit margin calculator

Free calculator · no sign-up

Profit margin calculator

Find your margin and markup from cost and price — or the price you need to hit a target margin.

✓ Free✓ Works on your phone✓ Any tax rate

Your numbers

Profit margin
Price
Cost
Profit
Margin
Markup
Do this in Genie — free
Send itemized quotes clients sign online, get local project leads you choose, and keep your price list. Free plan, no card.
Create your free account

Margin vs markup

  • Margin = profit ÷ price. It’s the share of what the client pays that you keep.
  • Markup = profit ÷ cost. It’s how much you add on top of your cost.
  • Price for a target margin = cost ÷ (1 − margin). Price from a markup = cost × (1 + markup).
  • Example: cost $750, price $1,000 → profit $250, margin 25%, markup 33.3%.

Questions

Is a 30% markup a 30% margin?

No. A 30% markup on cost gives a 23.1% margin. To get a 30% margin you need about a 42.9% markup.